Simply talking about creativity is never enough to get across its pivotal role in innovation!  What’s needed are examples. How did someone generate that great new idea? What was the analogy or metaphor that led to a new insight? How did someone end up combining data in new ways to make a great new connection?

Actress Katy Perry’s dress lit up the Costume Institute Gala Benefit in New York the other night. Her stylish gown showed off her great figure - but there was more. When the lights went down the gown 'lit up' !

Was Katy’s dress just a gimmick – or is this the look of clothes to come?

Our bet is on the latter – and that’s because Katy’s dress is ‘bang on trend.’  We don’t just mean fashion trend though. Katy’s dress is consistent with TRIZ Evolutionary Trends – part of a toolset that can help innovators with successful product and service innovation.