When business performance is deteriorating, what can you do?

Often we can feel under pressure to 'try harder’. In effect, to do more of what we're already doing :  Analyse the problem with conventional analytics, perhaps increase advertising spend on a product, make more sales calls, improve service levels in the call centre, and perhaps hold some meetings to rationally diagnose the problems?

And if we still see no improvement, then often there can be the pull to do even more of the same.

But you’ve probably heard that the definition of insanity is doing the same things over and over and expecting to get a different result?