So you’ve managed to get a budget to develop further the skills of your innovation team. Well done!
Now, how do you ensure that you purchase the type of innovation training that’s going to produce an excellent return on your organisation’s investment?
If you consider the role of customer insight in innovation as solely that of a ‘front-end’ activity in preparation for the more visible and tangible invention phase, think again.
Re-appraising insight might be the key to driving even bigger and better innovation success for you and your team.
