Don’t waste innovation on products! – That is what a recent article in Forbes magazine exhorts us to do.
The research that supports the article focused on the technology sector – but may be relevant to other sectors.
At Anatellô, we sometimes think of being ready to innovate as being ‘innovation fit’. It's a metaphor that seems to work well.
As is often the case with metaphor, it can reveal much about the attitudes, beliefs and values underlying a topic.
