Are you using social media to help with innovation?
Facebook and Twitter are now an established part of many people’s lives. As such, any business looking to communicate with customers and potential customers must at least consider using social media.
Many markets appear saturated these days. Analysis may reveal that established players dominate and that the required marketing spend to compete presents a high barrier to entry. It’s enough to put off many potential entrants.
But look again and you may be able to see such markets with ‘fresh eyes’. You might be able to spot the traditional business model, predictable marketing strategy and well worn distribution strategy...and find scope to innovate.
